AMIKA

Straight out of Brooklyn, where creativity and culture are way of life. We’re a collective of creatives, hairstylists, chemists and product junkies that like to bend the rules. This leads to some pretty radical thinking from our packaging, to our company values and the products we make. The result is a culture of inclusion, positivity and fun.

DID YOU KNOW…

The name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity.

What we

STAND FOR

1

All hair is welcome

10 collections for every hair concern no matter ethnicity, age or gender

2

Always cruelty-free

We have never & will never conduct animal testing

3

Going greener

Reducing waste + switching bottles to 90% PCR

4

Cleaner ingredients

Always without sulfates, parabens, aluminum starch, phthalates + DEA

&

Friends to all

We’re here for you, every one of you beautiful beings

THE PRODUCTS

All hair is welcome. 10 collections created for every hair type, texture and style.

Hair care derives its power from the unique properties of sea buckthorn berry. This superfruit has a self-protection system against the most hostile environmental conditions thanks to an unparalleled concentration of vitamins and nutrients.

The berry is rich in omega-7, a rare acid, but also an antioxidant.

AMIKA TOP PRODUCTS

perk up

dry shampoo

amika’s Perk Up Dry Shampoo cleanses hair by absorbing excess oil and dirt that weigh down your hair. This weightless formula creates a silky texture and eliminates odors to freshen hair between washes.

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plus size

perfect body mousse

An airy, medium-hold mousse that gives hair a fuller look & feel, while providing volume & body.

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soulfood

nourishing mask

This ultra-luxurious hair mask is rich and creamy but never weighs hair down. It is packed with vitamins and nutrients to condition the hair making it soft, silky, and smoother than ever.

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bust your brass

cool blonde shampoo

Keep blonde hair light, shiny and soft with this purplish pigmented conditioner, formulated to eradicate warm highlights, revive shine and condition.

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reset

exfoliating jelly shampoo

An innovative jelly shampoo that utilizes charcoal, pink clay, and sea salt to deep clean, purify, rebalance, and soothe the scalp. Ideal for straight, wavy and curly hair.

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reset

clarifying gel shampoo

Revive and clarify overworked hair without stripping. This mild but mighty gel purges hair of product, oil + sweat as it replenishes moisture + revives volume.

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THE TOOLS

Anything but ordinary. Based on cutting-edge technologies with a touch of creativity, amika tools have 2 key words:

performance and effect.

Designed for professionals and consumers.

high tide deep waver

waving iron

Instantly create flawless beach waves. Exclusive amika design allows ripples on all types and textures of hair to offer waves imitating the beach effect with its mold that does not leave marks on locks of hair.

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polished perfection 2.0

straightening brush

upgraded with IRED technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hair brush, featuring an ion generating projector to lock in moisture.

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hair

blow dryer brush

2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home.

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